Saturday 17 November 2018 | leisure-kit.net: The search engine for leisure buyers

Advertorial
MoveGB brings guest pass into 21st century with new Discovery tool

Supplier: MoveGB

More MoveGB details
The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?


Supplier: MoveGB
Bath UK
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Web: www.movegb.com/partners

Click here to visit MoveGB's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Profile

Stephen Hulme

We look back on the career of Everyone Active CEO Stephen Hulme
View feature>>
Catalogue gallery
 
Company profile
 
Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email leisure-kit@leisuremedia.com
Leisure jobs
Powered by
leisureopportunities.com
Lifeguard
Salary: Competitive salary
Location:Sunbury-on-Thames, UK
Company: Everyone Active
More>>
Leisure Assistant
Salary: £7.90- £8.45
Location:Bristol, UK
Company: Active Lifestyle Centres
More>>
Cover Duty Manager
Salary: £9.80 per hour
Location:Yate, Bristol, UK
Company: Active Lifestyle Centres
More>>
Leisure Assistant x2
Salary: £7.90- £8.45
Location:Yate, Bristol, UK
Company: Active Lifestyle Centres
More>>
 
Leisure news
Powered by
leisureopportunities.com
16 Nov 2018
RFU chief Steve Brown in surprise resignation

Steve Brown has announced he will step down as CEO of the Rugby Football Union (RFU) after just 14 moths in the role.
More>>
16 Nov 2018
Mayfield Leisure Centre opens its doors


More>>
 
Diary dates
Powered by
leisurediary.com
24 Apr - 26 Nov 2018
MAPIC Russia

Expocentre Moscow
Russia
More>>
19-20 Nov 2018
Israel Hotel Investment Summit (IHIS)

Hilton Hotel Tel Aviv
Israel
More>>
20-21 Nov 2018
Sleep + Eat

Olympia London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
Leasehold Opportunity
Location: Lee Valley VeloPark
Company:Lee Valley Regional Park
More>>
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>
Recreational Land for Development of Sporting Activities
Location:
Company: Gravesham Borough Council
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd