Any business is only as good as its employees - in a gym the trainers and instructors who interact with members every day can be the biggest factor in the success (or failure) of a club.
The best fitness equipment comes with structured programming solutions which facilitate the development of fitness professionals to ensure member satisfaction, retention and, ultimately, revenue.
The key is to have programming that enables fitness professionals to grow, become more effective at their jobs, drive sales and increase ROI. So how can programming achieve this?
The fundamental element is giving individuals the skills to use their own experience, strengths and portfolios to make the kit work for them, their club and their clients - not just training them how to use the kit and learning routines.
Functional kit that lends itself to inclusive, personalised and flexible training (like the BOSU, ViPR, freeFORM or Total Gym, pictured) is best for this.
GRAVITY, which provides the programming for Total Gym equipment, has training modules in Group training, Pilates and Post-rehabilitation - all built on the foundation of the Personal Training programming.
Continuing education is provided in the form of master classes and workshops, offering fresh ideas with the latest training modes and group classes.
Do you have a new user group to tap into?
Want to launch a new class to keep it exciting and give people a reason to keep coming back?
Part of the success of this kind of programming is encouraging business acumen.
By understanding what a new piece of kit can bring to a club, trainers can put themselves in a stronger position to make it work.
Good programming delivers the skills needed to apply training paradigms to wider knowledge and portfolios, and any target populations.
Each new skillset adds another string to your bow and gives a new opportunity to market your product, ensuring success for the instructors, the kit and the club.
For more information on GRAVITY programming visit www.gravityuk.net or call 0845 602 7485
