CCG is a group of technology, intellectual property, engineering, manufacturing, design, chartered accountancy and marketing specialists who work to develop and grow innovative ventures. The group invests in and develops their portfolio companies with a focus on servicing technology businesses.

In Severn-Lamb?s case, the new partnership will increase the number of products and services it can offer, while also providing it with the opportunity to collaborate with an engineering consultancy company, as well as taking advantage of benefits such as in-house marketing capabilities and additional funding.

Following the link-up, CCG has sponsored a re-launch of the Severn-Lamb brand. This included a review of the products and services on offer, the design of an updated logo and a push for further diversification into other market areas.

In addition to the familiar leisure and resort sectors, Severn-Lamb is now also promoting more actively into the light urban and special purpose vehicle sectors, as well as growing its engineering and support services division.

Image: A 24" gauge locomotive built by Severn-Lamb and delivered to Conkers Discovery Centre in the UK in July 2011